Validating the as is process model

If you’re creating a course, for example, search through a course directory like Udemy to see if a course like it already exists. Keep note of those things because your ultimate goal is to create a better version of what’s already out there.

If so, see how popular it is and what people are saying about it already. In 2008, when I was just starting to think about monetizing Green Exam, I was lucky enough to have a few people in my audience tell me they wanted a more convenient way to study for the LEED exam, rather than just reading page to page off of a website.

Then, after having private discussions with a number of podcasters, I pulled the trigger to turn it into a distributable premium Word Press plugin, which later became known as The Smart Podcast Player.

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or the more apparent that the idea is not a good one.

In this post, we’re going to explore 6 ways to help you make sure that what you’re thinking of selling will sell.

The biggest mistake people make when creating a product of any kind is keeping the idea to themselves. As mentioned by Jon Saddington, uber-successful serial entrepreneur featured in Session #61 of The SPI Podcast: …Because this is what happens when you start sharing that idea–it starts becoming refined. You’ll quickly get feedback – instant, guttural feedback from people, and especially complete strangers that say “that is a stupid idea” or “that’s a great idea but have you thought about this?

A few people even told me they would buy a book if I had one. (Actually, yes you can – but more on that later in this post).

Other times, however, the signs are not so clear, but they are there.

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