About Sites Linking In # Referral Sites Also referred to as 'Sites Linking In', this is the number of sites linking to 214that Alexa's web crawl has found.
Relevance to this Site An estimate of how relevant a keyword is to this site.
Keyword Gaps This site is not gaining any traffic from these keywords.
If competitors are gaining traffic from the keyword, this may be a good investment opportunity.
Bounce rate Percentage of visits to the site that consist of a single pageview.
Bounce rate Competitor Average The average bounce rate for this site's competitors.