Proximity dating app iphone
For these brands our case is interesting: we are able to engage consumers with a brand in a relevant context.Furthermore, we are able to drive traffic to their accounts,” says co-founder Jan Berchtold.The beacon-plus-social-singles-community side of the business opens up multiple potential revenue streams, although Berchtold says Blinq’s initial focus is firmly on dating at this point.Beyond the Bluetooth-powered Insta Connect feature, the rest of the Blinq app takes a Tinder-style approach to sorting through singles — with users speccing out their gender, age and distance requirements and then being asked to tap ‘hi or bye’ on photo profiles of potential matches.Premium features are yet to come; for now the app is entirely free to use.On the market expansion front, Blinq’s initial focus is German-speaking countries — with a plan to launch in Munich in Germany in January, followed by major cities in Germany and Austria.“We are in active talks with major beverage brands to scale our beacon network to other cities outside of Switzerland.
The Blinq team has raised around 0,000 in early funding from Swiss angel investors and also by investing some of its own money, ploughing in proceeds from other projects such as a Bang With Friends style app called Tapster which Berchtold also worked on.
“As an example, we equipped chairlifts and après-ski bars in the ski area Arosa in Switzerland with beacons.
If you and one of your matches are detected to be skiing in Arosa on the same day, both get notified and suggested a place to meet up.
Swiss startup Blinq has come up with a new twist on the dating app.
The startup is incorporating beacon proximity technology into the mix so singles can do more meeting IRL and less swiping — thanks to select venues being kitted out with Blinq’s Estimote i Beacons.