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This may sound like pure optics, but apparently it's working: "Since we launched the pledge, we've seen decreases in harassment, both from reports and our machine-learning technology that detects harassing language," says Melissa Hobley, the chief marketing officer of Ok Cupid.

"We know that women in particular are really frustrated at how dating apps are set up to be incredibly focused on appearance.

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Unfortunately, small tweaks to interfaces can only do so much if all users don't play by apps' often easy-to-break rules.Their CEO, who started the app after suing Tinder over sexual harassment she experienced as a cofounder there, has always been an outspoken advocate against sexual harassment and abuse.Tinder itself recently launched reactions in conjunction with updated messaging standards, reporting options, and new community guidelines.Ok Cupid recently released a Membership Pledge, which takes aim at harassing behavior and messages.Before members are allowed to interact with the Ok Cupid community, they have to agree not to send any harassing, unwanted, or sexually explicit messages.

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