Marketing forecasts for online dating

By continuing to visit this site without changing your settings, you are accepting our use of cookies.One of the world’s oldest professions is matchmaking, and given the role of technology in today’s world, it’s no surprise that the industry is booming.

Dating Apps: Smartphones have brought online dating into the hands of thousands of Millennials through popular new apps.The stigma once associated with online dating is disappearing. Now, 87 percent of males and 83 percent of females agree with the statement, “Online dating is socially acceptable.” But, even with this shift, online dating and mobile apps still face ongoing challenges.According to Pew Research Center, 54 percent of online daters felt that someone else seriously misrepresented themselves in their online profile.Finally, Kelley predicted that Facebook’s move into dating won’t have a negative impact on Match Group’s position as a market leader.This is due to the way he believes the company has been systematically and sensibly acquiring dating brands. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading.

Leave a Reply