Baby speed dating super bowl commercial
For a commercial, it's fine -- but we worry about the impressionable young drivers out there, and have to dock this Who-scored Toyota commercial a few points for that reason. Where Amazon went the humorous, celebrity-driven route this year, our other tech-overlord, Google, decided to go for a more earnest, thoughtful approach.The ad shows off the Google Translate technology, offering a hopeful message about people communicating in different languages all over the globe.
You'd put unnecessary miles on it, do damage to your vehicle, and possibly hurt someone on the road.
But, really, it's more of a Bud Light commercial than a Tony Romo brags about his "easy" lifestyle in a low-key, goofy spot for the shoe brand. This commercial has the darkly lit, vaguely "cinematic" look that many serious ads chase.
The part where he hits the golf ball into the big hole is clever, but most of this ad feels like something you'd see during any other sporting event. (The child's voice-over also gives the spot a nebulous Terrence Malick vibe.) But the actual copy is a oddly confrontational, paying tribute to the hard-working values of a community by striking a forlorn, bleak tone about celebrity culture and fame. There were lots of sad robots in commercials this year.
It looks nice to go on a cruise, but, come on, do something.
Security company ADT gives us a fairly standard look at all the fancy technology they use to keep their customers safe. That's about all that's going on in this one -- pretty boring.