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The author hypothesizes that, since eharmony's questionnaire and high cost of membership deter people who are interested in casual dating, eharmony's members are more likely to be interested in a long-term relationship.
A 2012 analysis of dating websites by Scientific American stated that eharmony, along with other algorithm-based dating sites, had not yet provided members of the scientific community with information about their matching algorithm which could be used to vet their claims about their algorithms being scientifically-based.
Michelle Garcia, writing in the LGBT-interest magazine, The Advocate, also said that, like eharmony, Compatible Partners attracts high-quality customers.
Starting in January 2017, eharmony users could see why they are considered compatible with a feature called "The Two Of You Together".
They will be able to see the matches who score at an advanced level of compatibility and also why.
In 2018, the Advertising Standards Authority stated that an eharmony ad which included the lines, "It's time science had a go at love," and "Imagine being able to stack the odds of finding lasting love entirely in your favor," was misleading.
When the ASA asked for evidence supporting eharmony's claims that their scientifically proven matching system increases the odds of finding love, eharmony was not able to provide any.